gotta get my recs

i don't know how it works, but goddamn i want one! ... the Sony Flamingo Portable Turntable

the linked page is the only information/image i could find on this glorious product anywhere on the interwebs ... if anyone knows more, please throw in your two cents ... i don't even understand how it operates, i see no needle or arm or anything ...

ADDENDUM
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ok, so it looks like sony was just bitin' The Sound Burger ... here's some awesome 80s video of the beast ... but still, the Flamingo looks like it operates vertically ... still some unanswered questions here ...